LOG206 e-Business
None
The course covers the transition from traditional to electron business. The following concepts are discussed:
- Incentives and problems in e-business
- Transition strategies for e-business
- Legal rights and problems and technical standards for cooperation
- Trade and trade channels: buyer, seller, distributors, competitors, network economics, lock-in
- New business structures: within companies, between companies, virtual business, models for trade between companies (B2B) and between companies and customers (B2C)
- Customer relations management (CRM)
- Supply chain management (SCM)
- Electronic document exchange
- Electronic payment, security
- Network infrastructure and internet technologies for e-business
- Pricing policies pricing of services
- Planning e-business to generate value increases
A required project must be handed in. The groups can consist of 1-2 students. The groups will be give a list of topics to choice from – only one topic per group. At least one person from each group will present the project. Projects may be reviewed by peer-review.
The course will give an overview of the incentives and opportunities resulting from the development of e-business. Furthermore, there will be a discussion of relevant economic concepts, the character of organizations, participation in this new market place and use of information technology, which has caused a transition from traditional to electronic for the purpose of creating larger and faster increases in the value chain.
The successful candidate shall with fulfillment of this course:
- have knowledge in the subject area
- can evaluate the appropriateness and application of various methods in the use of ICT in an e-Business project
- can make their own or evaluate a strategic plan for the use of ICT in business
4 hours (2 + 2) of lecture per week.
Required reading list is given in fronter at the semester start
Relevant literature:
Turban et al, 2012. Electronic Commerce 2012 - a Managerial and Social Networks Perspective. 7th ed. Pearson Global Editions
| Obligatorisk arbeidskrav | Antall arbeidskrav | Påkrevde arbeidskrav | Fremmøte | Kommentar |
|---|---|---|---|---|
| Oppgave(r) | Ikke påkrevd | Compulsory exercises within given deadlines. |
| Vurderingsform | Gruppering | Varighet | Varighetstype | Karakterskala | Andel | Kommentar | Hjelpemidler | Hjelpemidler |
|---|---|---|---|---|---|---|---|---|
| Skriftlig skoleeksamen | Individuell | 4 | Timer | Bokstavkarakter | 100 | Kun generell ordbok morsmål/norsk/engelsk i papirformat |