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LOG206 e-Business

Emnekode: 
LOG206
Emnenavn: 
e-Business
Studieprogram: 
Bachelor i logistikk og SCM
Studiepoeng: 
7.5
Studieprogram: 
Bachelor i logistikk og SCM
Studiested: 
Molde
Studiepoeng: 
7.5
Studienivå: 
1. syklus (bachelor)
Undervisningssemester: 
2017 Vår
Eksamenssemester: 
2017 Vår
Undervisningsspråk: 
Engelsk
Språk for litteratur: 
Engelsk
Anbefalte forkunnskaper

None

Emneinnhold

The course covers the transition from traditional to electron business. The following concepts are discussed:

  • Incentives and problems in e-business
  • Transition strategies for e-business
  • Legal rights and problems and technical standards for cooperation
  • Trade and trade channels: buyer, seller, distributors, competitors, network economics, lock-in
  • New business structures: within companies, between companies, virtual business, models for trade between companies (B2B) and between companies and customers (B2C)
  • Customer relations management (CRM)
  • Supply chain management (SCM)
  • Electronic document exchange
  • Electronic payment, security
  • Network infrastructure and internet technologies for e-business
  • Pricing policies pricing of services
  • Planning e-business to generate value increases

A required project must be handed in. The groups can consist of 1-2 students. The groups will be give a list of topics to choice from – only one topic per group. At least one person from each group will present the project. Projects may be reviewed by peer-review.

Forventet læringsutbytte

The course will give an overview of the incentives and opportunities resulting from the development of e-business. Furthermore, there will be a discussion of relevant economic concepts, the character of organizations, participation in this new market place and use of information technology, which has caused a transition from traditional to electronic for the purpose of creating larger and faster increases in the value chain.

The successful candidate shall with fulfillment of this course:

  • have knowledge in the subject area
  • can evaluate the appropriateness and application of various methods in the use of ICT in an e-Business project
  • can make their own or evaluate a strategic plan for the use of ICT in business
Arbeids- og læringsaktiviteter

4 hours (2 + 2)  of lecture per week. 

Pensum

Required reading list is given in fronter at the semester start

Relevant literature:
Turban et al, 2012. Electronic Commerce 2012 - a Managerial and Social Networks Perspective. 7th ed. Pearson Global Editions

Obligatorisk arbeidskravAntall arbeidskravPåkrevde arbeidskravFremmøteKommentar
Oppgave(r) Ikke påkrevdCompulsory exercises within given deadlines.
Obligatoriske arbeidskrav:
Obligatorisk arbeidskrav:Oppgave(r)
Antall arbeidskrav:
Påkrevde arbeidskrav:
Fremmøte:Ikke påkrevd
Kommentar:Compulsory exercises within given deadlines.
VurderingsformGrupperingVarighetVarighetstypeKarakterskalaAndelKommentarHjelpemidlerHjelpemidler
Skriftlig skoleeksamenIndividuell4TimerBokstavkarakter100 Kun generell ordbok morsmål/norsk/engelsk i papirformat
Vurderinger:
Vurderingsform:Skriftlig skoleeksamen
Gruppering:Individuell
Varighet:4
Varighetstype:Timer
Karakterskala:Bokstavkarakter
Andel:100
Kommentar:
Hjelpemidler:
Hjelpemidler:Kun generell ordbok morsmål/norsk/engelsk i papirformat