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IDR210 Adventure Management

IDR210 Adventure Management

Emnekode: 
IDR210
Emnenavn: 
Adventure Management
Studieprogram: 
Bachelor i Sport Management (idrettsledelse)
Studiepoeng: 
7.5
Studieprogram: 
Bachelor i Sport Management (idrettsledelse)
Studiested: 
Molde
Studiepoeng: 
7.5
Studienivå: 
1. syklus (bachelor)
Undervisningssemester: 
2020 Høst
Eksamenssemester: 
2020 Høst
Undervisningsspråk: 
Engelsk
Språk for eksamen: 
Norsk, Engelsk
Språk for litteratur: 
Engelsk
Emneinnhold

This course investigates key principles and practices involved in the management of commercial outdoor tourism, sport and recreation that includes a significant element of excitement. The course begins by introducing the market for adventure and the size and scope of the adventure industry. The main focus of the course is then on how adventure is managed. For instance, entrepreneurship and strategic approaches to adventure, adventure planning, business planning, and operations management. The course also considers trends and issues that are likely to influence the adventure industry of the future.

Drawing on expertise from some of the leading academics and practitioners throughout the world, the course covers various adventure management issues including:

  • The adventure management environment
  • Business models applicaple to adventure management
  • The role of marketing in adventure management
  • Risk management
  • Stakeholder management
  • Project management 
  • Sustainability in Adventure Tourism
Forventet læringsutbytte

By the end of the course the student should:

  • know the basics in adventure planning and operations management
  • know the basics concerning entrepreneurship and innovation within the adventure industry
  • know the role of adventure marketing and market research, and be able to do a market analysis
  • Understand key elements of the adventure experience and how they can be managed
  • be able to identify trends and issues that are likely to influence the adventure industry of the future
  • Understand the pillars of sustainable adventure mangament.

 

Arbeids- og læringsaktiviteter

2 day excursion "Experiencing adventure event" (obligatory). Students that do not attend are not alloved to take the final exam.

Lecture 3 hours per week

Homework (est. 3 hours per week)

Sensorordning

External sensor in the oral presentation. 

 

Evaluering

In groups:

Coursework - Final Report (75%)
Oral presentation (25%)

Pensum

Jenkins. I. S. (2019) Adventure Tourism and Outdoor Activities Management: A 21st Century Toolkit. Cab international. 

Obligatorisk arbeidskravAntall arbeidskravPåkrevde arbeidskravFremmøteKommentar
Ekskursjoner11Påkrevd
Obligatoriske arbeidskrav:
Obligatorisk arbeidskrav:Ekskursjoner
Antall arbeidskrav:1
Påkrevde arbeidskrav:1
Fremmøte:Påkrevd
Kommentar:
VurderingsformGrupperingVarighetVarighetstypeKarakterskalaAndelKommentarHjelpemidlerHjelpemidler
HjemmeeksamenGruppe -Bokstavkarakter75 Alle trykte og skrevne hjelpemidler
Muntlig skoleeksamenGruppe -Bokstavkarakter25 Alle trykte og skrevne hjelpemidler
Vurderinger:
Vurderingsform:Hjemmeeksamen
Gruppering:Gruppe
Varighet:
Varighetstype:-
Karakterskala:Bokstavkarakter
Andel:75
Kommentar:
Hjelpemidler:
Hjelpemidler:Alle trykte og skrevne hjelpemidler
Vurderingsform:Muntlig skoleeksamen
Gruppering:Gruppe
Varighet:
Varighetstype:-
Karakterskala:Bokstavkarakter
Andel:25
Kommentar:
Hjelpemidler:
Hjelpemidler:Alle trykte og skrevne hjelpemidler
AktivitetVarighetVarighetstypeKommentar
Forelesninger Semester
Forventet arbeidsinnsats:
Aktivitet:Forelesninger
Varighet:
Varighetstype:Semester
Kommentar: