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IDR210 Adventure Management

IDR210 Adventure Management

Emnekode: 
IDR210
Emnenavn: 
Adventure Tourism Management
Studieprogram: 
Bachelor i Sport Management (idrettsledelse)
Kursnavn på engelsk: 
Adventure Tourism Management
Studiested: 
Molde
Studiepoeng: 
7.5
Studienivå: 
1. syklus (bachelor)
Undervisningssemester: 
2016 Høst
Eksamenssemester: 
2016 Høst
Undervisningsspråk: 
Engelsk
Språk for eksamen: 
Engelsk
Språk for litteratur: 
Engelsk
Emneinnhold

This course investigates key principles and practices involved in the management of commercial outdoor tourism, that includes a significant element of excitement. The course begins by introducing the adventure tourism market and the size and scope of the adventure tourism industry. The main focus of the course is then on how adventure products are developed and managed. For instance, entrepreneurship and strategic approaches to adventure tourism , adventure experience planning and operations management, marketing management and the role of market research in adventure, and the management of physical and natural resources for adventure tourism products. The course also considers trends and issues that are likely to influence the adventure industry of the future.

Forventet læringsutbytte

Students should...:

  • know the basics in adventure tourism planning and operations management
  • know the basics concerning entrepreneurship and innovation within the adventure tourism industry
  • know the role of adventure marketing and market research, and be able to do a market analysis
  • Understand key elements of the adventure tourism experiences and how they can be developed, marketed and managed
  • understand how to manage physical and natural resources for adventure tourism
  • be able to identify trends and issues that are likely to influence the adventure tourism industry of the future.
  • be able to digest the content of lectures and litterature to develop a new adventure tourism experience

 

Arbeids- og læringsaktiviteter

2-3 hours per week, with some full day seminars.

Pensum

Litteraturliste:

Buckley, R. (2009). Adventure Tourism Management. Routledge. ISBN 9781856178341 

 

Swarbrooke, J., Beard, C., Leckie, S. & Pomfret, G. (2003). Adventure Tourism: The New Frontier. Taylor & Francis. ISBN: 9780750651868 

 

VurderingsformGrupperingVarighetVarighetstypeKarakterskalaAndelKommentarHjelpemidlerHjelpemidler
HjemmeeksamenGruppe -Bokstavkarakter (A - F)75 Alle trykte og skrevne hjelpemidler
Muntilg skoleeksamenGruppe -Bokstavkarakter (A - F)25 Alle trykte og skrevne hjelpemidler
Vurderinger:
Vurderingsform:Hjemmeeksamen
Gruppering:Gruppe
Varighet:
Varighetstype:-
Karakterskala:Bokstavkarakter (A - F)
Andel:75
Kommentar:
Hjelpemidler:
Hjelpemidler:Alle trykte og skrevne hjelpemidler
Vurderingsform:Muntilg skoleeksamen
Gruppering:Gruppe
Varighet:
Varighetstype:-
Karakterskala:Bokstavkarakter (A - F)
Andel:25
Kommentar:
Hjelpemidler:
Hjelpemidler:Alle trykte og skrevne hjelpemidler