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ADM120 Marketing Management

ADM120 Marketing Management

Course code: 
ADM120
Course name: 
Marketing Management
Program of study: 
Bachelor i økonomi og administrasjon
Course name in Norwegian Bokmål: 
Markedsføring
Course name in Norwegian Nynorsk: 
Markedsføring
Campus: 
Molde
Credits: 
7.5
Level of study: 
1. syklus (bachelor)
Teaching semester: 
2021 Høst
Assessment semester: 
2021 Høst
Language of instruction: 
Engelsk
Language of examination: 
Engelsk
Language of litterature: 
Engelsk
Recommended previous knowledge

None

Course content
  • Understanding marketing management
  • Capturing marketing insights
  • Connecting with customers
  • Building strong brands
  • Creating value
  • Designing marketing channels and delivering value through logistics 
  • Communicating value
Learning outcome

Learning outcome: After completing the course, the successful student should:

  • Be familiar with core issues, theories, models and methods in marketing.
  • Describe and evaluate marketing tools and analysis
  • Be able to participate in the solution of simple marketing problems. 
  • Gain knowledge and understanding of planning aspects of marketing and evaluate the effects of various contexts
Working and learning activities

2 hours of lecture per week

VurderingsformGrupperingVarighetVarighetstypeKarakterskalaAndelKommentarHjelpemidlerHjelpemidler
SkoleeksamenIndividuell2timerBokstavkarakter (A - F)100 Kun generell ordbok morsmål/norsk/engelsk i papirformat
Vurderinger:
Form of assessment:Skoleeksamen
Grouping:Individuell
Duration:2
Type of duration:timer
Grading scale:Bokstavkarakter (A - F)
Proportion:100
Comment:
Supported material:
Support material:Kun generell ordbok morsmål/norsk/engelsk i papirformat