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IDR804 Seminars in Marketing, media and sponsorship

IDR804 Seminars in Marketing, media and sponsorship

Course code: 
IDR804
Course name: 
Seminars in Marketing, media and sponsorship
Program of study: 
Master of Science in Sport Management
Credits: 
7.5
Program of study: 
Master of Science in Sport Management
Campus: 
Molde
Credits: 
7.5
Level of study: 
Master
Teaching semester: 
2017 Autumn
Assessment semester: 
2017 Autumn
Language of instruction: 
English
Language of examination: 
English
Language of litterature: 
English
Required prerequisite knowledge

Completion of the first year of the MSc in Sport Management

Course content

Seminar topics for the “Marketing, Media and Sponsorship” concentration will possibly include: Sponsorship-linked Marketing; Best Practices in Sports Sponsorship; Sponsorship Investment and Orchestration; Sports Journalism and Communication in Sports; Dynamics of Social Media Sports Marketing; Branding in Sports and Sports Brands.

Seminar topics may vary by year, due to the availability of experts. However a temporary seminar line-up will be available at the end of second term.

Learning outcome

To introduce up-to-date issues in marketing, media communication, sponsorship and branding in sports. The seminar series will assist students in gaining the conceptual frameworks, knowledge, and skill sets necessary (A) to develop and implement sports marketing, communication, sponsorship and branding strategies, (B) to understand the process of integrating digital technologies into the sport organization, (C) solving complex problems related to the topics, and (D) measure the effectiveness of marketing strategies within those fields.

Working and learning activities

5 seminars (3 ECTS each) provided by invited guest lecturers. Each seminar will cover in total 25 study hours, including 15 mandatory classroom hours, consisting of lectures, assignments, case discussions, team work and presentations, working in groups and/or  individually.

Curriculum

Depending on the specific seminar. The reading list, literature and programme for the specific seminar will be provided in advance. It is expected that the students read the study material provided by the lecturers ahead of the seminar to prepare themselves and be able to contribute to the discussions in the classroom. Because of the high level of interactive activities and relatively small-sized groups the seminar requires a high degree of engagement by the students. Active participation throughout the seminar week is required (classroom presence is mandatory!).

Mandatory courseworkCourseworks givenCourseworks requiredPresenceComment
Attendance for teaching Required
Obligatoriske arbeidskrav:
Mandatory coursework:Attendance for teaching
Courseworks given:
Courseworks required:
Presence:Required
Comment:
Form of assessmentGroupingDurationType of durationGrading scaleProportionCommentSupported materialSupport material
Home assessmentIndividualAfter seminar-Letter (A - F)40 Written assignment of 5-6000 words. All printed and written supporting material
Other assessment form, describe in comment fieldGroup During seminar-Letter (A - F)60Up to several tasks during each seminar. Attendance throughout the seminars is mandatory.
All printed and written supporting material
Vurderinger:
Form of assessment:Home assessment
Grouping:Individual
Duration:After seminar
Type of duration:-
Grading scale:Letter (A - F)
Proportion:40
Comment: Written assignment of 5-6000 words.
Supported material:
Support material:All printed and written supporting material
Form of assessment:Other assessment form, describe in comment field
Grouping:Group
Duration: During seminar
Type of duration:-
Grading scale:Letter (A - F)
Proportion:60
Comment:Up to several tasks during each seminar. Attendance throughout the seminars is mandatory.
Supported material:
Support material:All printed and written supporting material