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IDR804 Seminars in Marketing, media and sponsorship

IDR804 Seminars in Marketing, media and sponsorship

Course code: 
IDR804
Course name: 
Seminars in Marketing, media and sponsorship
Program of study: 
Master of Science in Sport Management
Credits: 
7.5
Program of study: 
Master of Science in Sport Management
Campus: 
Molde
Credits: 
7.5
Level of study: 
2. syklus (master)
Teaching semester: 
2017 Høst
Assessment semester: 
2017 Høst
Language of instruction: 
Engelsk
Language of examination: 
Engelsk
Language of litterature: 
Engelsk
Required prerequisite knowledge

Completion of the first year of the MSc in Sport Management

Course content

Seminar topics for the “Marketing, Media and Sponsorship” concentration will possibly include: Sponsorship-linked Marketing; Best Practices in Sports Sponsorship; Sponsorship Investment and Orchestration; Sports Journalism and Communication in Sports; Dynamics of Social Media Sports Marketing; Branding in Sports and Sports Brands.

Seminar topics may vary by year, due to the availability of experts. However a temporary seminar line-up will be available at the end of second term.

Learning outcome

To introduce up-to-date issues in marketing, media communication, sponsorship and branding in sports. The seminar series will assist students in gaining the conceptual frameworks, knowledge, and skill sets necessary (A) to develop and implement sports marketing, communication, sponsorship and branding strategies, (B) to understand the process of integrating digital technologies into the sport organization, (C) solving complex problems related to the topics, and (D) measure the effectiveness of marketing strategies within those fields.

Working and learning activities

5 seminars (3 ECTS each) provided by invited guest lecturers. Each seminar will cover in total 25 study hours, including 15 mandatory classroom hours, consisting of lectures, assignments, case discussions, team work and presentations, working in groups and/or  individually.

Curriculum

Depending on the specific seminar. The reading list, literature and programme for the specific seminar will be provided in advance. It is expected that the students read the study material provided by the lecturers ahead of the seminar to prepare themselves and be able to contribute to the discussions in the classroom. Because of the high level of interactive activities and relatively small-sized groups the seminar requires a high degree of engagement by the students. Active participation throughout the seminar week is required (classroom presence is mandatory!).

Obligatorisk arbeidskravAntall arbeidskravPåkrevde arbeidskravFremmøteKommentar
Oppmøte til undervisning Required
Obligatoriske arbeidskrav:
Mandatory coursework:Oppmøte til undervisning
Courseworks given:
Courseworks required:
Presence:Required
Comment:
VurderingsformGrupperingVarighetVarighetstypeKarakterskalaAndelKommentarHjelpemidlerHjelpemidler
HjemmeeksamenIndividuellAfter seminar-Bokstavkarakter40 Written assignment of 5-6000 words. Alle trykte og skrevne hjelpemidler
Annen vurderingsform, definer i kommentarfeltGruppe During seminar-Bokstavkarakter60Up to several tasks during each seminar. Attendance throughout the seminars is mandatory.
Alle trykte og skrevne hjelpemidler
Vurderinger:
Form of assessment:Hjemmeeksamen
Grouping:Individuell
Duration:After seminar
Type of duration:-
Grading scale:Bokstavkarakter
Proportion:40
Comment: Written assignment of 5-6000 words.
Supported material:
Support material:Alle trykte og skrevne hjelpemidler
Form of assessment:Annen vurderingsform, definer i kommentarfelt
Grouping:Gruppe
Duration: During seminar
Type of duration:-
Grading scale:Bokstavkarakter
Proportion:60
Comment:Up to several tasks during each seminar. Attendance throughout the seminars is mandatory.
Supported material:
Support material:Alle trykte og skrevne hjelpemidler